Fun Stuff: Experience in Context
Published by bo zou, on February 3rd, 2010Can you see the squares marked A and B are the same shade of gray?
This proves we are contextual beings and our experience is dependent on perception of the surroundings…this is a key design principle on User Experience – contrast and context.

You can see the proof here:
http://web.mit.edu/persci/people/adelson/checkershadow_proof.html

