Posts Tagged ‘Deloitte’

Deloitte’s Tech, Media & Telecommunications Predictions for 2010

Thursday, January 21st, 2010

As some of you may have noticed via my recent tweets (@jj_sullivan), I attended the annual Deloitte TMT Predictions this week.

Every year Deloitte recruits their 6000-strong global TMT practice to look at industry-leading research, information and insights to formulate hundreds of predictions for the coming year in Technology, Media, and Telecommuncations.  They present an overall shortlist as well as category-specific lists at events around the world this time of year.

There was also a great discussion panel with Chris Wormold from RIM, Charley Lax (huge VC investor in Canadian businesses), Paul Kedrosky @pKedrosky (big Canadian VC investor who’s moved south of the border) and Duncan Stewart, Director of Deloitte Canada Research.  You can recap some of the conversation on the twitter feed #TMTPred2010, just search for #TMTPred2010 on Twitter.

Info on each category and global predictions available here.

Another great bit is their report card on past predictions, at the above URL as well, as some of these predictions take longer to gestate than a year.  Last year they were 67% correct. Worth a quick read and scan of the link if you’ve got 10-15 minutes.

Some quotes:

“Good enough becomes better than perfect.”

“…it’s all about the mobile internet.”

“…[advertising buys] likely to experience the greatest growth are search, click, social network and cost–per-action. … most vulnerable to losing share to online are magazines and newspapers; radio and outdoor are in the middle, and broadcast and specialty TV/cable seem to be most resilient.”

Share/Save/Bookmark